Influencers Get Paid To Promote Crypto

By Luka E

Crypto has become ever more popular every year, garnering a massive user base and support from people of all walks of life. Like many things do eventually, cryptocurrency businesses have entered the world of using influencers to amass even more support. There have been posts on influencers’ different social media profiles like the D’Amelio family and Tana Mongeau advertising digital coins and exchanges.

Image courtesy of Shutterstock

With 228 million followers, even Kim Kardashian West posted an ad for EthereumMax on her Instagram story. It was followed by a short clip of her speaking to a camera about EthereumMax with the tag #ad to show that the video was a paid advert and text that read “Are you guys into crypto???”

“This is not financial advice but sharing what my friends told me about the ethereum max token!” she continued, adding other hashtags like #emax and #distruphistory.

Another celeb endorsing EthereumMax, Floyd Mayweather, was booed off stage when he brought up the altcoin at the Bitcoin 2021 Conference. It seems that, although they’ve got some star-studded support, EthereumMax is seen as a risky(er) move in the crypto world. Decrypt has pointed out that it’s more of a marketing campaign than anything else. They don’t even have a white paper, which all other crypto projects have, and we know little of the developers. 

Image courtesy of The Athletic

Emax devs claim to be diligently working on a white paper and say that they are one of the most transparent voices in crypto. However, the fact that they have spent so much money on using influencers brings up a lot of doubt. It’s been estimated that Kim could earn $300 000 to $500 000 for a single Instagram post.