Rocking Her Lab Coat, Kylie Jenner Claims To Create New MagicBy Divya G
In a recent post, Kylie Jenner teases fans and clients by claiming to be “creating new magic” at the Kylie Cosmetics lab. This news was revealed by Kylie herself on her Instagram. In the shot, the beauty queen is sporting her white coat look while testing and inspecting a range of colorful products.
This move was cheered by her big sister, Khloé Kardashian, who commented,” there’s my baby!” in the post. There was also an appraisal by Kylie’s mother, Kris Jenner, who commented several hand-clapping emojis.
Kylie Jenner, when introducing Kylie Skin, said she wanted to give all her makeup products an upgrade; that has always been her end goal. Her company also got rebranded as both a clean and vegan brand. She said that she now knows much more than when she initially started with Kylie Cosmetics.
Jenner says that it was of absolute importance that her company is vegan and clean and entirely cruelty and paraben free. She wanted these facts to be highlighted as they are very important to her, and she aspires to be proud of every product that she launches. She also wants everyone to feel very good and confident when they put on any product from her signature brands.
Amid all the backlash her family gets, Kylie made sure to make it clear that she’s not in the business because she loves money or for her success, but because she knew her talents and was always passionate about makeup and lipsticks.